The GOAT Agency

Shared ambition between Goat and TikTok. Together, we are transforming how brands engage with communities and drive performance on the world’s most influential entertainment platform. The partnership is distinguished by TikTok’s direct investment in creator-led content through programs like TTCX and TikTok One, a shared commitment to TikTok-native creative excellence, and seamless, high-volume content delivery. This collaboration enables Goat to unlock greater authenticity and measurable impact for clients, positioning both organizations at the forefront of the creator economy and effective social advertising.

US Team

Ella Taitelman – US Product & Platform Partnerships Manager
Primary point of contact for the TikTok partnership across the US. Leads strategic partnership initiatives, internal enablement, commercialization, and scalable processes designed to drive TikTok adoption across Goat and WPP Media.

Bryce Adams – US Lead, Influencer Marketing
Leads Goat’s US influencer marketing business, overseeing client strategy, commercial growth, and the broader US relationship with TikTok.

Simone Porter – Client Solutions Director
Leads new business development and strategic client growth, partnering with TikTok to identify opportunities for the platform within new and existing client conversations.

Melanie Ropp – Senior Client Director
Leads strategic client relationships and identifies opportunities to embed TikTok and creator-led thinking more meaningfully within broader client strategies.

Jago Sherman – Head of Creative & Strategy
Leads Goat’s Creative & Strategy function across the US and EMEA, shaping TikTok-first creator strategies and creative approaches that help brands tap into culture, communities, and platform-native behaviors.

UK Team

Harry Kent – Global Head of Business Solutions
Primary point of contact for the TikTok partnership across the UK. Leads strategic partnership initiatives and commercial opportunities while supporting the development of scalable TikTok solutions across Goat.