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[Asia-Pacific] How to win big on Mega Sales

  • Published: Aug 4, 2026
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Overview

Succeeding in Mega Sales is becoming increasingly difficult. Campaigns are lasting longer, and capturing consumer attention is more challenging than ever. Brands that enter late, treat each Double-Digit day as a standalone event, or rely on last-minute discounts are already falling behind.
In this August edition of TikTok Academy, we'll explore the three strategies that separate winning brands from the rest. Discover how to plan your presence from 9.9 to 12.12, build momentum early, engage high-intent shoppers at scale, and maximise business growth throughout the Mega Sales season. You'll leave with a practical framework for planning, scaling, and measuring a strategy that not only peaks on D-day, but sustains momentum throughout the season and beyond.
Come curious. Leave with a plan. This webinar will help determine who wins the season—and who simply participates.

Key Takeaways

  • Unlocking the 2026 Mega Sales Opportunity: Understand the key shopper trends, content shifts, and platform opportunities shaping Mega Sales success—and the three pillars winning brands are using to stay ahead.
  • Mastering the Rhythm of the Season: Learn how leading brands sequence creators, LIVE, and video content from 9.9 to 12.12 to build momentum and avoid mid-season slowdowns.
  • Turning LIVE into a Content Powerhouse: Discover the LIVE formats, content strategies, and traffic drivers that help brands build trust, increase engagement, and drive stronger GMV performance.
  • Mastering Good Pacing: Build a clear framework for balancing self-LIVE, affiliate-LIVE, and short videos across every stage of the Mega Sales journey—from preparation to post-campaign growth.

      Choose an Upcoming Session

      • [Asia-Pacific] How to win big on Mega Sales

        Friday, Aug 28, 2026 at 2:30 AM to 3:30 AM EDT