[North America] Drive App Growth with TikTok's Performance Fundamentals

Growing your app means finding the right users—and giving your campaigns the right foundation to turn that growth into meaningful business outcomes. In this session, discover the opportunity TikTok can unlock for app marketers and learn how to get started with the fundamentals for performance: building a strong signal foundation, automating execution with Smart+, fueling your campaigns with creative, and measuring and optimizing with confidence. Join TikTok experts as they walk through the building blocks to help you launch, learn, and scale your app campaigns.

• Set up the signals TikTok needs to power high-performing app campaigns.
• Adopt Smart+ to automate destination routing, bidding, and budget optimization.
• Build a creative supply that fuels consistent performance on TikTok.
• Implement measurement solutions that track and scale results with confidence.

This webinar is for app advertisers new to TikTok, as well as lapsed advertisers returning after time away, with little to no current experience running app campaigns on the platform. It covers the fundamentals of signal setup, campaign optimization and Smart+ adoption, creative supply, and measurement, for advertisers preparing to launch or relaunch their app growth efforts on TikTok.