[North America] Attribution Analytics Masterclass: Beyond Last-Click for Media Buyers

Not sure if your TikTok campaigns are getting full credit for the conversions they drive? In this webinar, you'll learn how first-party and third-party attribution analytics work together to close the measurement gap and surface smarter optimization opportunities. Join TikTok measurement experts as they walk through real 1P/3P comparison scenarios, diagnostic best practices, and actionable strategies to improve tracking accuracy and campaign performance.

• Identify where first-party and third-party attribution results diverge and why it matters.
• Diagnose tracking gaps using TikTok's 1P/3P comparison reporting and recommendations.
• Apply actionable fixes to improve measurement accuracy and reduce data discrepancies.
• Optimize campaign performance using cross-platform attribution signals and insights.

This webinar is for digital advertisers who already use Google Analytics as their primary source of truth and have some familiarity with TikTok Ads Manager. It's designed for measurement-minded marketers who want to reconcile discrepancies between TikTok and Google reporting and build a more complete, cross-platform view of campaign performance.