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[Europe] From 'Watch It' to 'Want It': Mastering the Mid Funnel on TikTok

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Overview

The mid-funnel is where purchase decisions are made, or lost. On TikTok, it's where watching becomes wanting. In this webinar, you'll learn how to own the "Heart of the Funnel": TikTok's mid-funnel sweet spot where curiosity turns into confidence and consideration converts. Discover how to use and bundle Focused View, Traffic, and Brand Consideration Ads into a seamless mid-funnel engine that moves audiences from "I've seen this" to "I'm buying this", faster.

Learning Objectives

  • Understand why the mid-funnel is where purchase decisions are won, and why most brands are underinvesting
  • Discover how TikTok compresses the consumers' research journey into entertaining, confidence-building content that clears the path to purchase immediately
  • Learn how to use and bundle Focused View, Traffic, and Brand Consideration Ads as a unified ecosystem to eliminate the hesitation gap

Choose an Upcoming Session

  • [Europe] From 'Watch It' to 'Want It': Mastering the Mid Funnel on TikTok

    Wednesday, Jun 3, 2026 at 5:00 AM to 6:00 AM EDT
    • Instructor: Sarah van den Eertwegh & Eugene Healey